15.06.2012
TAOP
PART FIVE.
Narrative and Illustration.
Project: Illustration by Symbols.
Exercise: Symbols.
The concepts given for this exercise are, Growth, Excess, Crime, Silence, and Poverty. The colours used in these conceptual pictures will express a message on their own. The heat and vibrancy of red, the cold cleanliness of blue, and the the calm influence of green will put across a theme even before the viewer has taken in the subject of the image.
Growth.
The growth of a cloud can represent both the building of good and bad. The promise of rain in a parched monsoonal area or the imminent arrival of a twister to a mid-west U.S. town. To show “The Wind of Change”.
The growing foetus and the promise of life to come. The promise of a better future.
The growth of a plant with its hint of fruit yet to come and opportunities taken. Invest now and get rewarded later. The complimentary colours of the poppy make for a pleasing colour match making the most of the red flower. The single point of yellow brings the eye back to the flower. Placing the yellow highlight close to the thirds lines heightens this effect. There is also the deep seated message the poppy carries over from its use during, and following, WW1 where it was a symbol for renewal and regrowth. Natural light from an overcast sky.
Excess.
The mere commercial signs of certain establishments can be a short hand for opulence and excess. The use of Harrods, Harvey Nichols, or Claridges is such short hand. One does not have to see the store itself, the sight of a Harrod's bag is sufficient to hint at a certain class.
The mere mention of Rolls Royce, Bentley and Maybach shout excess. To see someone exiting such a car and the message is clear. Here comes money and power. As above. To illustrate greed and avarice. Conversely it can show good taste and the better things in life. Take your pick.
To come down market the excess intake of food and the rise in obesity can be illustrated by the use of the beer belly. Someone needs to exercise more.
Lit with soft light from the front to increase the shadow area behind the stomach.
Crime.
The image of a room trashed in the act of burglary is one that has broken the heart of many property owners. Used to sell burglar alarms.
The gap in a war memorial that is left following the theft of the list of war dead. Used to tighten up the legislation surrounding scrap metal dealers.
Tattoo covered hands in hand-cuffs. I like the matching angles of the hand cuff and the tattoo on the fingers. They make two sides of an implied triangle that would complete outside the frame. Use in anti crime campaign.
Camera mounted flash and soft box.
Silence.
The picture of a misty morning with still water and wraith like trees is used regularly for the concept of peace, tranquility and silence. To sell the ideal of the out doors. To sell air fresheners.
A still and frozen landscape is another image used to convey silence. All life dormant or asleep. To sell the concept of cleanliness in a product. Use in climate change propaganda.
The concept of an object that though normally noisy, has been rendered silent. The contrast in textures between the potentially noise bell and the soft quietening earmuffs is well defined.
To show how things could be different. To show change.
In taking this picture I was chuffed that despite the ultra shiny surface neither the camera nor I appear. All done without use of post production tricks. Natural light from right with large curved reflector on left.
Poverty.
This can be one of the most powerful images that the photographer can record.
The picture of “Homeless Woman” by Dorothea Lange must haunt the mind of anyone that has ever seen. The taking of, and subsequent use, of this image is too well known to repeat here. Changed the way the USA viewed itself.
A beggar and his dog curled up in a doorway with the cold and wet pavement only inches away. To bring about an awareness of the homelessness.
The image of a starving child from some forlorn part of Sub-Saharan Africa has been used for decades to elicit funds. Still works and will be used for many years.
A run down house in an otherwise affluent area can be used to denote the poverty of the old or the burden of house ownership without the funds to run it. The missing window shutter and the pale blue door all add to the feeling of a cold house, even though neither of these would have any real impact. It can be the start of a before and after campaign or to promote urban regeneration.
Natural light under overcast sky hardened up slightly post production.